LOGO
New logo, who dis? Designers in and out of house focused on the re-defining of the visual brand of Whatnot, while motion designers, like myself, focused on developing branding systems that would come to emphasize the overall brand movement and create an identity that was seriously playful, clean, trustworthy, and intentional in every move.
Defining the brand movement was an intricate and well-thought out process led by CD, David Dodge. Design thinking was a large part of the process. We didn’t just make, we discussed, explored, iterated, and were never afraid to trash something that didn’t work and move on with lessons learned to inform our next steps. From explores to polished designs (and there were hundreds!), it was important to have a reason behind the movement and to create a consistency throughout the brand. Of course, the very start of it all, was the logo.
WHATNOT SOCIAL STICKERS
We launched Whatnot Stickers, an easy way for you and your buyers to share Whatnot moments across Instagram, TikTok, and more. Use the “Live Now” and “Only on Whatnot” stickers to promote your upcoming shows, highlight exclusive drops, and tag your Whatnot username so followers can join directly from your Stories.
WHATNOTCON
Every year, Whatnot hosts its own branded convention–style experience—a large-scale, immersive event designed to bring the Whatnot community together in real life.
The Whatnot design team and rockstar illustrator, Dave Arcade, came together to visualize and execute brand identity for the digital event. A head-nod to the items our community of Whatnot collectors love and cherish, we created a brand that evoked excitement and joy to increase seller, viewer and buyer attendance.
WHATNOTCON
HYPE REEL
Exclusive packs were sold inside the Whatnot house. These exclusives were marketed on social media platforms to create excitement and exclusivity-hype around the products sold.
THE NATIONAL CONVENTION
In 2025, Whatnot brought a live “All-Star Weekend” stage to the National Sports Collectors Convention, featuring giant leaderboards, live streamers ripping packs, giveaways, and interactive live-streamed content that connected the in-person crowd with online audiences.
The National Sports Collectors Convention is the largest annual gathering of sports memorabilia and trading card collectors, dealers, and athletes, featuring card releases, buying and selling, autograph signings, and industry showcases.
PROBLEM STATEMENT
In a sea of competing booths at The National, Whatnot needed motion that stopped foot traffic and converted attention into in-app engagement—unifying an All-Star–inspired activation while staying true to the core Whatnot brand.
RESEARCH & INSPIRATION
Goals remained ambiguous and fluid throughout this project, most often adjusting the level of focus on our All-Star sellers. The design team gathered inspiration and created mood boards to steer the project forward, eventually landing on a combination of sports meets F1 series premium graphics, while staying true to the whatnot brand with our brand colors and bold type.
STYLE BOARDS
After we reached a consensus on the look of the branding, we moved on to style boards for the All-Stars social post which would eventually become the hit of the main stage in the dedicated whatnot space.
SOCIAL MEDIA
We used the main All-Star hype video to create excitement and anticipation of the event.
FINAL OUTPUT
After we reached a consensus on the look of the branding, we moved on to style boards for the All-Stars social post which would eventually become the hit of the main stage in the dedicated whatnot space.
2024 AND WHATNOT
Let’s go back in time to 2024 and Whatnot, a highlight reel dedicated to some of the most explosive moments in the Whatnot community. The motion was fast, punchy, and playful. We embraced the yellow and black branding and we had just started leaning into secondary colors.
WHATNOT COIN SHOW
The branding of the Whatnot Coin Show remained true to the primary colors of Whatnot. We chose to emphasize the coin shape, pairing it with our well-known live icon. Whatnot is “Always Live”.
NEW YORK COMIC CON
This was the second year Whatnot joined NYCC. The challenge? Stand out in the midst of serious competition and get attendees participating in live shows, streaming, and activities. This was the largest scale installation Whatnot has created to date. Art Directed by Molly Wolfe, we created what became known as “The Whatnot House”.
SOCIAL MEDIA EXCLUSIVES
Exclusive packs were sold inside the Whatnot house. These exclusives were marketed on social media platforms to create excitement and exclusivity-hype around the products sold.